It is estimated that more than 625 million
searches are conducted online each day. Each of these searches
involves targeted, pre determined Internet usage by people engaging
the search engines using search term and expressions which may well
relate to the products and services offered by your organisation.
Some studies report that up to 65% of Internet shoppers use search
engines to find the sites through which they eventually make their
online purchases. Be it information, products, services, media or to
engage with other Internet users, web searchers largely know what
they want when they make a search, The reason they search is simply
because they are undecided as to the best place to get it from.
Why shouldn't their destination be your site? Well, one extremely
good reason is that your site might not appear anywhere near the top
of the search engine returns. As most Internet uses rarely go beyond
the first 2 pages of search returns, if you don't appear there you
might as well not exist. If the search terms were relevant to your
products and services then clearly you've missed an opportunity to
not only engage that user but to convert them into a sale. That
opportunity has most likely gone to a competitor.
If you want to compete online you need to be at the top of search
engine returns on terms and expressions that relate to what you are
trying to achieve. It may even be the difference between success and
failure for your company. With weak backstreet footfall undermining
your bottom line compared to the High Street bustle that not only
boosts profits but can also enhance profile and reputation.
At SEO-MAMA we dedicate our professional lives to making your web
presence a success. Our teams of expert technicians, copywriters and
marketers are committed to ensuring that our clients sites generate
as much Traffic and associated opportunities to convert visitors
into customers as possible. We are totally focused on fulfilling
your business objectives.
Our technical SEO - search engine optimisation techniques and know
how - is second to none. Our copywriting is industry-leading as are
our development, online PR, design and link-building services.
Applying expertise through our acclaimed suite of SEO Services is
all well and good but it's the scope and granularity of our SEO
reporting that really enables us to drive campaigns to achieving
remarkable results. A particularly powerful component of our
comprehensive reporting systems is our SEO Ranking Report.
The central issue to any natural search engine optimization campaign
is how to measure its success or failure when set against campaign
At the start of campaign our ranking report shows how websites rank
on all major search engines such as Google, Yahoo and MSN for the
targeted Keywords And Keyword Phrases. The ranking report supplies a
full picture Analysis of the website's rankings and provides
detailed information on performance.
On an ongoing basis our optimisation experts at SEO-MAMA accurately
track the exact result for hundreds of keywords/phrases on multiple
website projects. We not only identify both the page number and
position of the keyword, but also show the movement (up or down) in
terms of keyword ranking performance with every update.
Once we have clear performance indicators and a clear picture of
whether the campaign is on track we are in a position to be able to
adjust parameters accordingly.
It is estimated that there are now in excess of 200 factors used by
the major search engines to determine site ranking so an in depth
analysis of ranking and performance is critical in enabling us to
focus on those areas that we feel might be underperforming.
Amongst the most common factors that seem to positively influence
page ranking are:
* Keyword use in title tags
* Anchor text of inbound Links
* Global popularity of the site - relevance and quality of text
* Link popularity within the site's internal link structure
* Topical relevance of inbound links to site
* Link popularity of site in topical community
* Keyword use in body text
* Global popularity of Linking Site
* Topical relationship of Linking Page
Our website search engine visibility metrics not only allow us to
measure and adjust SEO parameters but offer our clients an ongoing
analysis of each Search Engine Optimisation campaign highlighting
the position for each keyword phrase and keyword phrase tested on
the major search engines.
Not only is our objective to position our clients in exactly the
places where their best customers are, we strive to position them in
better positions than the competition.
In response to reported weaknesses or areas that would benefit from
attention we might recommend copy re-writing or the addition of more
copy to the site - in any case it's important keep site content
fresh and interesting. Keywords and phrases might be tweaked or an
online marketing campaign undertaken to address a specific area of
link building opportunity such as Social media marketing. There are
a vast number of SEO parameters and Off Page Optimisation activities
that through a page ranking report might be revealed as needing
Bear in mind though that with SEO little changes can have big
effects and also it can take some time for adjustments to flow
through. When working with SEO professionals like SEO-MAMA remember
patience is a virtue, be sure to also remember that experience and
expertise like ours is a must.
What are the consequences? The most obvious benefit of ongoing
optimisation is that your site will receive much more traffic. Honed
search engine optimisation techniques ensure higher rankings on a
wider range of keyword combinations. The authority of the site will
also evolve through ongoing link building. The higher the site's
authority and the more search queries it site is optimised for, the
higher rankings your site will achieve and the more visitors you
will receive. The more traffic exposed to your call to action means
the efficient fulfilment of business objectives be they sales,
views, votes, downloads etc.