It's reported that spending on search engine
optimisation (SEO) and pay-per-click advertising (PPC) will actually
increase by as much as 30 per cent in 2008 and 25 per cent in 2009
despite a predicted economic slowdown and decline in online
marketing expenditure as a whole.
Almost counter intuitively, the increase in SEO and PPC spending is
seen as actually attributable to the worsening economic climate. In
the face of 43% of large businesses in Europe and the USA likely to
cut back on I.T. and marketing spend, marketers and agencies see
increased website efficiency and profitability as achievable at
relatively little cost when compared to other marketing channels.
With search engines having turned into the Internet's second 'killer
ap' after email it's hardly surprising that they are attracting so
much attention. Tens of millions of searches are conducted worldwide
everyday (300 million search queries a day if you're Google) by many
millions of users often searching for products or services that your
company may supply. That said, it's a simple fact of search engine
life that if you aren't on the first couple of pages returned you
might as well not be in the engines at all, as people only tend to
search the first 20 or so results at most.
Everyone wants more web profile. Profile equals site visits, site
visits mean exposure to a call to action. This in turn offers the
opportunity of increased sales and bigger profits. It makes business
sense to be at the top of the search returns.
Top search engine listings rarely happen by chance and in a
competitive business environment you can bet your bottom dollar that
your competitors will be pulling out all the stops trying to
establish themselves as number one.
Why wouldn't they? There are 1.5 billion Internet users of whom 50%
use search engines every day. Google, Yahoo and MSN currently
account for over 90% of all these searches with 80% of users finding
what they are looking for within the first three pages. Of these,
nearly 70% would rather click on a natural listing. Over 50 percent
of online shoppers primarily rely on a search engine when trying to
find a product to purchase online. Put simply - if you want a piece
of the online action you simply HAVE to be at the top end of the
search engine returns - make that Google returns.
Search engine optimization encompasses both "On Page
Optimisation" factors such as body text and tags as well as "Off
Page Optimisation" factors like inbound links, anchor text, PageRank
There are numerous criteria that go towards determining your ranking
with Google alone having in excess of 200. The main idea of search
engine optimisation is to positively influence the engines'
relevance algorithm. Relevance is the all-important criterion,
especially for Google - the Holy Grail of SEO. Search engines live
to deliver relevant search returns - they strive endlessly to
achieve relevance - it's what defines their overall success.
Keywords, in particular the title tags and those contained within
the body are the largest contributory factors to the "on page"
relevance of the page. Off page influences such as the quantity and
quality of inbound links also have an important bearing on ranking.
The fact that there are so many contributory factors and
complimentary aspects involved in any Search Engine Optimisation
(Optimization) Service means that to stand the best chance of the
success any organisation would be best advised to partner an
experienced and expert team of professionals.
At SEO-MAMA we offer a complete Search Engine Optimisation solution.
We position our clients at the top of search engine rankings. It's
our job and we're extremely good at it.
Amongst our tried and tested range of services that go to make up a
successful campaign are:
Extensive key word and key phrase research, on-page optimisation
adjustments, Search Engine Optimisation Copywriting and content
generation, strategic title and other tag adjustments, internal link
structure & navigational honing. Externally, we also provide a
competitive inbound link analysis and a variety of Link Building
Services such as directory submission, article and press release
writing/submissions. Increasing we cultivate syndication and
socialising of you site content (and links) by providing major news,
media and RSS feeds powered by your data. As your content propagates
deep links evolve into your site from blogs, aggregators, news and
media companies and so your authority grows.
All campaigns are supported by a monthly report enabling clients to
monitor progress by tracking rankings within the major search
engines, monitor traffic, analyse search terms and tracking your
current inbound link counts within Google, Yahoo and MSN. We can
regenerate or reformulate campaigns at agreed review stages or upon
expiry. At SEO-MAMA we like to undertake long-term partnerships for
Our Search Engine Optimisation campaigns are ongoing
A FREE SEO Proposal
Further to an initial consultation and fact-finding study we offer a
detailed rundown of your website's current search engine
performance. We analyse its strengths and weaknesses and illustrate
the best way forward. This search engine optimisation proposal will
detail a dedicated SEO plan of action and include a project costing.
Detailed analysis of your site performance will reveal unfriendly
URLs, obstacles to search engine spiders and inappropriate search
engine optimisation (optimization) damaging code. We research and
develop Key Words And Key Phrases appropriate to your organisation's
semantic space and business objectives. We conduct a competitive
analysis and set measurable project goals
On Page Optimisation
It's at this stage that we hone website design, structure, keyword
densities, meta titles and descriptions to prepare for the search
engines on a technical level. Small coding differences can make a
big difference - with a fast loading, well coded site with an
accessible structure and high ratio of content to code proving
irresistible to the search engines.
Sites ideally should have the most semantically relevant information
higher up in the site hierarchy and each page should use structural
elements - heading, paragraph and other HTML tags - to prioritise
Search Engine Optimisation Copywriting
Content is king, and the importance of Search Engine Optimisation
Copywriting cannot be stressed enough: unique, valuable, relevant
content is one of the most critical factors in differentiating one
site from another. Good copy as a vital component of quality
content. Strong content that interests and engages its audience is
without doubt the most effective approach to quality SEO in the long
term - especially if the copy is kept fresh and regularly updated.
Link Building and Off Page Optimisation
Global Link Popularity is arguably the most important search engine
optimization criteria. Google, Yahoo and the other major search
engines love to see sites high quality incoming links from other
relevant sites. Link building is the process of developing these
links to your website across similar websites of interest. They add
authority and improve site relevance. Sources might include current
associates, online directories, press releases and blogs.
SEO-MAMA offers an extensive website analysis service. We provide
monthly reports that detail your website's rankings in the various
search engines corresponding to specific keywords. We also analyse
visitor behaviour and measure site performance through traffic
reports, navigation patterns, PPC, search engine optimisation and
ROI statistics. A clear understanding of campaign performance
enables necessary adjustments to be made where appropriate