Website Optimization & Marketing Services
Over the past decade, we have developed a six-step process for
obtaining top rankings in the search engines through our website
marketing services. The following is an outline of our website
The first thing we do is create a robust keyword portfolio of
relevant keyword phrases that are searched on by potential
customers. We begin with your input on what your most important
keywords are, then expand that list by cross-checking the list
against the search engines’ databases of actual keyword searches.
This helps us target the right words—the ones that will actually
deliver customers to your website.
We then determine what your top competitors are doing in regards to
search engine optimization. We look at how many links they have,
where they are getting those links and the keywords they are
optimizing their websites for. This gives us the edge to see what is
working to get top results for your keywords so we can improve up on
those strategies and move your site above your competitors in the
Develop Search Strategy
After careful analysis of your competitors, we will formulate a
strategy for improving your overall search engine visibility. We
will lay out a step-by-step plan for what needs to happen to move
your site to achieve optimal results for your keywords.
Optimize Website Content
Based on your chosen keywords, we will make the necessary
adjustments to your website to include important keyword phrases in
the right places. This will enable your site to show up for your
selected keywords. We will also make recommendations for additional
content or keyword-related topics to include on your website to
attract additional keyword search traffic.
Links from other websites are a very important part of getting your
site ranked well in the search engines. We recruit links to your
website from various sources. We submit your site to the most
appropriate categories in all the major web directories. We then
identify additional niche directories to submit your site to
including local and industry-specific sites. Additional links are
obtained from online press releases, articles and other sources.
Link building is an ongoing process that must be done continually to
stay ahead of the competition.
Monitor and Adjust
Each month we provide ranking reports to track the status of your
site in the search engines. We monitor your website traffic, paying
close attention to where the traffic is coming from and which
keywords people use to find your website. We are able to analyze
which keywords are most effective in generating leads or sales and
adjust our search engine optimization tactics to focus on the most