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| SEO Services > Article creation and Submission |
You are how you read. The success of a website is by and large
dependent upon the quality of its content. There's little point in
spending great amounts of time, energy and expenditure on a site
that carries little value to visitors through its lack of
interesting or worthwhile content. It's a waste of time. It's not
just web users who recognise this; it's the search engines too.
Where's the value in them recommending sites that offer little or no
return to visitors? Where's the value for the organisation whose
site can't offer any compelling call to action or provide any useful
information?
There are thousands of great websites on the Internet. Why shouldn't
they be elevated to the top of the search engine returns if they
offer the best-fit answers to questions and queries? If you want to
compete, then compete on quality not on just trying to outwit the
technology. Playing the black hat SEO cowboy game is short-term,
unprofessional and unproductive in the long run. That's not to say
that at SEO-MAMA we won't get as creative as necessary in order for
our clients to take a competitive advantage. It just means that we
won't jeopardize that advantage in the process. If you're serious
about your web presence use a serious organisation to represent you
online. Use a Partner Like SEO-MAMA.
By and large it's a flat playing field; the search engine algorithms
applying the same rules to your company as to your competitors. Your
task is straightforward - establish an effective, experienced and
expert web partner and with them define your business objectives to
create a compelling, high quality web presence. This will ensure
that those objectives are met through high site profile, strong
traffic of the correct audience and completed actions based on your
call to action.
Anything less is a counter-productive exercise. A poor web presence
means a site deservedly dropping off the search engine rankings,
potentially damaging reputation, missing important business
opportunities and basically wasting time and money until a proper
strategy can be put in place.
Web users adore Good Content. Search engines do too. People are much
more likely to read an informative article: something that
stimulates or interests them and something that relates to their
needs drives the whole concept of content based Search Engine
Optimisation. Much in the same way that organic results are
perceived as more useful and more valid than PPC ads, articles are
regarded as more legitimate information than sales pitches.
If your site doesn't fulfil the reader's passion for content then
the whole thing falls apart. When people are stimulated and are
interested, wonderful things happen. They share their passion in the
form of name checks and, more importantly, links. People love to
recommend quality content. After all, including quality copy and
links on your site adds value. Website copy has to inspire, impress,
and motivate. Clear, unique, informative content gets results every
time. It's up to website owners to ensure that their sites can
achieve this by inspiring inbound links in the process.
One of the most effective methods to attract high quality inbound
links is by developing well written, interesting, informative and
optimised articles like this one. Articles are an essential, tried
and tested component of Search Engine Optimisation and search engine
marketing; when applied properly they can have very powerful and
long-term benefits. Often articles will remain 'live' on line far
longer than press releases or news bulletins and can prove essential
in generating links, boosting search engine rankings, establishing
new prospects and delivering targeted traffic direct to your site.
Articles can be distributed or syndicated across the Internet via
various article websites or submitted to appropriate media outlets.
If articles are well written and carry sufficient quality and
relevance, recipient sites include them and run links back to the
donor site. As Inbound Links play such a critical role in
establishing authority and building search engine ranking, it is
vital that great care and professionalism is applied to writing
articles. At SEO-MAMA we map project specific keywords to articles
in the same way we do to site content, applying them to titles,
subtitles and body copy. Articles can provide original site content
and through embedded links and link baiting can also sit on host
sites, deep linking to information topics contained on pages within
the donor site. The relevant optimisation aspect of articles is the
relationship of the content to keywords and key phrases contained in
the text.
The whole idea is to win friends amongst influential and respected
sites who can positively influence your search engine ranking by
linking to you through your articles. Google themselves say - 'In
general, webmasters can improve the rank of their sites by
increasing the number of high-quality sites that link to their
pages.' Sites with genuine authority will only link with sites they
feel to have Genuine Authority (after all their reputation is at
stake to a degree by association to you) and this will boil down to
content and relevance, making it easy for the search engines to
identify you.
Content is king - high quality, exclusive content reigns supreme.
Offering high quality content doesn't just happen. It needs to be
professionally developed. At SEO-MAMA we not only craft powerfully
professional articles; we also submit articles to dedicated
content-hungry websites and newsletter publishers.
Our experienced, professional article writers not only know how to
write interesting and informative copy, but also how to optimally
structure articles to encourage readers to follow links to your
website.
Each article created by SEO-MAMA is unique and usually consists of
anything between 250-1000 words, depending on the nature of the
project.
Our articles are submitted to a database of handpicked, targeted
journalists and editors. We also work closely with Yahoo News,
Google News and other news search engines that pick up press
releases. We submit articles and releases for paid inclusion on
major web portals such as Yahoo, AltaVista and AlltheWeb. We do NOT
use any automated software.
Check our list of all
submitted articles |
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