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Google recently announced that it now indexes more than a trillion URLs. Whilst many of these URLs aren't particularly useful (representing replica, auto-generated content) the figure that Google presents clearly demonstrates the vast scale of the Internet. By August 2008 in excess of 175 million sites were responsible for more than 21 billion individual pages, with the figures growing rapidly daily.

Index-size envy is largely a thing of the past though, as research shows clearly that search engine users rarely scan more than two pages of web results. What's important to web users is the delivery of 10 or 20 really relevant web links or even direct, factual answers to queries. Few of the many millions of people who perform the many hundreds of millions of web searches conducted each and every day have the time/inclination (or stupidity!) to wade through 5,000 results to find the desired information. Life's too short.

What people really want is information aggregated and aggregated accurately offering returns as relevant to their search as possible. Those organisations that present their products, services or messages in ways that can be found at the top end of searches derive clear Competitive Advantages.

It's all about visibility. If nobody sees you, nobody knows you exist and your message is lost in the 'noise' of the Internet - the billions of competitive or irrelevant alternative pages. You'll sink without trace if you're not careful as customers turn to competitors who make their products and services more accessible. How you get to top of the Search Engine rankings is clearly the important question.

The answer is simple enough. It's through Professional SEO (search engine optimisation (or optimization if you prefer)). SEO is the process by which your website and its online presence is tuned to enable it to appear at the top of the listings. Applying SEO effectively is the key to visibility. Fortunately Search Engine Optimisation is a process in which we at SEO-MAMA excel.

SEO is a holistic, multi-dimensional discipline. Successful Search Engine Optimisation requires a 'big picture' approach. Applied professionally and effectively it reflects the essence of an organisation, what that organisation is trying to achieve, why it is trying to achieve it and how.

There are a whole host of integrated techniques that need to be applied to create an effective Search Engine Optimisation Strategy. There is no 'one size fits all' when it comes to SEO. Different websites, different organisations and different business objectives each need approaching on an individual basis. Effective Search Engine Optimisation comes as no accident. It's the result of deploying a range of different techniques and the degrees by which they're applied to specific areas that best benefit each individual project.

SEO-MAMA provides a complete, beginning to end search engine optimisation service. Through each project life cycle from its inception through to regeneration as a new or consequent project SEO-MAMA blends a comprehensive suite of expert SEO services. We design and deploy our solutions specifically to meet the exact needs of not simply your website but more importantly your business objectives. Our SEO-MAMA experts partner our clients, clearly assessing their needs to formulate a package of SEO Services that meet business objectives right where it matters - on the bottom line - complete, effective SEO strategies that deliver real returns. It's a results business - at SEO-MAMA, we deliver results.

Applying our comprehensive multi-disciplined approach we start from core basics in establishing prominent search return results for our clients.

At the outset we perform a strategic and technical analysis of the client's existing online presence. We gather performance information to provide a clear representation of both the historical situation and current performance. Through detailed requirements analyses we map the strategic Search Engine Optimisation input necessary to meet business objectives.

Determining keywords and key phrases - your semantic space and the terms you will be targeting for engine indexing - is a vital first step in the SEO process. This is a task that must be tightly integrated with the definition of business objectives. Getting the keyword selection aligned with business objectives is absolutely critical. Failure to do this thoroughly and correctly will undermine the whole Search Engine Optimisation process from day one leading you up an expensive and time consuming blind alley.

Using a variety of advanced keyword research tools, SEO-MAMA identifies the cross over between your products and services and the search terms that a prospective audience will search for them on. We identify audience behaviour and how they language to search for the types of product and service that our clients offer. Research not only reveals the obvious and important keywords, but also the more obscure terms and even misspellings that can also prove profitable in delivering visitors to your site.

'Know your enemy', they say. Competitor analysis identifies other websites that might appear on the same search terms. Armed with this knowledge we can look at the various ways your site can be elevated above the competition.

Our Search Engine Optimisation Services might include both on and off page technological and content-based techniques to achieve high natural rankings. They operate on multiple levels, ranging from new website designs and technical development to copywriting. Ethical and effective we combine Search Engine Optimisation techniques that including code optimisation, ranking reports, shopping feeds, social media marketing, link building, copywriting, web analytics, strategic keyword research and competitor analysis.
Across each technique our SEO experts apply years of experience and expertise to deliver highly effective, measurable SEO strategies. Our designers and technicians are the best in the business and use the latest techniques and technology to not only develop beautifully functioning solutions, but also to optimise them in ways that drive visitors straight to our clients' calls to action. Our PR experts are fantastically well 'plugged in' adding huge breadth to campaigns through various online marketing techniques. We also employ professional and dedicated copywriters, familiar with high quality, high value content and presenting information in the most search engine friendly ways. A complete and industry leading Search Engine Optimization package - all through SEO-MAMA.

Despite the technology involved SEO is very much a communicative process - it's a people business. Contact Us today to find out more about our range of services and how we can give

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