Google recently announced that it now indexes
more than a trillion URLs. Whilst many of these URLs aren't
particularly useful (representing replica, auto-generated content)
the figure that Google presents clearly demonstrates the vast scale
of the Internet. By August 2008 in excess of 175 million sites were
responsible for more than 21 billion individual pages, with the
figures growing rapidly daily.
Index-size envy is largely a thing of the past though, as research
shows clearly that search engine users rarely scan more than two
pages of web results. What's important to web users is the delivery
of 10 or 20 really relevant web links or even direct, factual
answers to queries. Few of the many millions of people who perform
the many hundreds of millions of web searches conducted each and
every day have the time/inclination (or stupidity!) to wade through
5,000 results to find the desired information. Life's too short.
What people really want is information aggregated and aggregated
accurately offering returns as relevant to their search as possible.
Those organisations that present their products, services or
messages in ways that can be found at the top end of searches derive
clear Competitive Advantages.
It's all about visibility. If nobody sees you, nobody knows you
exist and your message is lost in the 'noise' of the Internet - the
billions of competitive or irrelevant alternative pages. You'll sink
without trace if you're not careful as customers turn to competitors
who make their products and services more accessible. How you get to
top of the Search Engine rankings is clearly the important question.
The answer is simple enough. It's through Professional SEO (search
engine optimisation (or optimization if you prefer)). SEO is the
process by which your website and its online presence is tuned to
enable it to appear at the top of the listings. Applying SEO
effectively is the key to visibility. Fortunately Search Engine
Optimisation is a process in which we at SEO-MAMA excel.
SEO is a holistic, multi-dimensional discipline. Successful Search
Engine Optimisation requires a 'big picture' approach. Applied
professionally and effectively it reflects the essence of an
organisation, what that organisation is trying to achieve, why it is
trying to achieve it and how.
There are a whole host of integrated techniques that need to be
applied to create an effective Search Engine Optimisation Strategy.
There is no 'one size fits all' when it comes to SEO. Different
websites, different organisations and different business objectives
each need approaching on an individual basis. Effective Search
Engine Optimisation comes as no accident. It's the result of
deploying a range of different techniques and the degrees by which
they're applied to specific areas that best benefit each individual
SEO-MAMA provides a complete, beginning to end search engine
optimisation service. Through each project life cycle from its
inception through to regeneration as a new or consequent project SEO-MAMA
blends a comprehensive suite of expert SEO services. We design and
deploy our solutions specifically to meet the exact needs of not
simply your website but more importantly your business objectives.
Our SEO-MAMA experts partner our clients, clearly assessing their
needs to formulate a package of SEO Services that meet business
objectives right where it matters - on the bottom line - complete,
effective SEO strategies that deliver real returns. It's a results
business - at SEO-MAMA, we deliver results.
Applying our comprehensive multi-disciplined approach we start from
core basics in establishing prominent search return results for our
At the outset we perform a strategic and technical analysis of the
client's existing online presence. We gather performance information
to provide a clear representation of both the historical situation
and current performance. Through detailed requirements analyses we
map the strategic Search Engine Optimisation input necessary to meet
Determining keywords and key phrases - your semantic space and the
terms you will be targeting for engine indexing - is a vital first
step in the SEO process. This is a task that must be tightly
integrated with the definition of business objectives. Getting the
keyword selection aligned with business objectives is absolutely
critical. Failure to do this thoroughly and correctly will undermine
the whole Search Engine Optimisation process from day one leading
you up an expensive and time consuming blind alley.
Using a variety of advanced keyword research tools, SEO-MAMA
identifies the cross over between your products and services and the
search terms that a prospective audience will search for them on. We
identify audience behaviour and how they language to search for the
types of product and service that our clients offer. Research not
only reveals the obvious and important keywords, but also the more
obscure terms and even misspellings that can also prove profitable
in delivering visitors to your site.
'Know your enemy', they say. Competitor analysis identifies other
websites that might appear on the same search terms. Armed with this
knowledge we can look at the various ways your site can be elevated
above the competition.
Our Search Engine Optimisation Services might include both on and
off page technological and content-based techniques to achieve high
natural rankings. They operate on multiple levels, ranging from new
website designs and technical development to copywriting. Ethical
and effective we combine Search Engine Optimisation techniques that
including code optimisation, ranking reports, shopping feeds, social
media marketing, link building, copywriting, web analytics,
strategic keyword research and competitor analysis.
Across each technique our SEO experts apply years of experience and
expertise to deliver highly effective, measurable SEO strategies.
Our designers and technicians are the best in the business and use
the latest techniques and technology to not only develop beautifully
functioning solutions, but also to optimise them in ways that drive
visitors straight to our clients' calls to action. Our PR experts
are fantastically well 'plugged in' adding huge breadth to campaigns
through various online marketing techniques. We also employ
professional and dedicated copywriters, familiar with high quality,
high value content and presenting information in the most search
engine friendly ways. A complete and industry leading Search Engine
Optimization package - all through SEO-MAMA.
Despite the technology involved SEO is very much a communicative
process - it's a people business. Contact Us today to find out more
about our range of services and how we can give