Rather than listing web pages based on keywords
like traditional search engines, a directory specializes in linking
to other web sites listing them by category and subcategory.
Categorization is usually based on the nature of the web site rather
than on one page or a set of keywords, and sites are usually limited
to inclusion in a limited number of categories. The more 'upmarket'
and useful directories have editors reviewing each directory
submission directly submitted by site owners, and evaluating the
site's quality and relevance.
Directory Submission is considered to be one of the most important
and basic marketing strategies of online marketing, providing an
effective and rapid way to get new links to a site (known as 'Link
Juice'). Opinions on how best to approach directory submission range
from those who consider it worthwhile submitting to every directory
that exists, to those who advocate being highly selective and hand
submitting to only a few of the better directories. There are
certainly plenty of options available, with some companies offering
to submit your site to 500 directories for only $500 for example.
While at face value this might appear great value giving your site a
wide coverage at a relatively small price, the consensus amongst
professionals experienced in directory submission is that your money
would be far better spent on targeting the quality directories and
manually submitting the entry. It is an opinion that we share at SEO-MAMA.
Not only are there many ineffective directories, but repeated mass
submission to low rent directories might even detrimentally affect
your search engine ranking.
The key things that search engines look when determining whether a
directory will pass 'link juice' are relatively straightforward.
Essentially you should ask yourself:
1. Is there a submission policy in place that means you are paying
for an editor to review your listing, not to get a listing? The main
point here is that it means that there is real editorial judgement
implied by the policy. Yahoo has a listing fee of $299. In Yahoo's
case you certainly get what you pay for.
2. Is there evidence that the policy is properly enforced? The point
here is how credible is the site? Credible enough to turn down hard
cash for not including a substandard entry? Directories that enforce
editorial judgement are of great value to the search engines. A
source of sites assessed by human editors carries enormous weight in
the search engine continual pursuit of relevance. The search engines
love relevance; what could be better than sites reviewed by human
Here are some of the other qualities to look for when considering
1. Do their category pages have plenty of back links from
2. Do Webmasters complain about them or avoid them because they're
3. What is your personal opinion when you visit one of their
category pages and click the listed sites? Is the return
4. Do other webmasters aspire to be included, working hard so that
their sites might be eligible?
5. Do they prune their listings, dropping outdated or superseded
sites? It is said that a good directory should not have an infinite
6. Does the directory have a clear editorial policy and content
7. Is the site ad revenue supported? Sites dependent on ad revenue
rely on the quality of their listings. This creates a big incentive
for them to refuse admittance to bad sites.
By submitting manually to quality web directories and Article
Directories, your Internet presence should enjoy some of the
· Additional targeted traffic
· One-way links to your Website
· Quality backlinks
· High Google PageRank
· Improved search results
· High visibility in search engines
Human-powered directories such as the Open Directory and (the
biggest and most popular) Yahoo depend on human input for its
listings. It's very important that submission guidelines are
followed exactly and success tends to only come upon submission of a
high quality site to the proper category. As the submission process
is so specific to each particular directory, submissions MUST made
by hand. Automated submission programs cannot adequately submit to
any directory because it isn't able to study the directory's
structure and determine which category is best. Commercial
submission in the Yahoo directory is a paid-for service. However if
you are listed with them, crawler-based search engines are more
likely to find your site and add it to their listings for free.
At SEO-MAMA we offer a complete manual submission service including
your website url to directories, the submitting of articles to
article directories, social bookmarking, press releases, blogging
and even posts to appropriate forum topics that can result in
improved search engine visibility and high quality targeted traffic
for your web site.
Do search engines respect other directories besides Yahoo and DMOZ?
Yes, they do. Here are some examples of other directories that we
consider manual submission to depending on the nature of the Search
Engine Optimisation strategy:
· Starting Point
· Best of The Web
· Librarians' Internet Index
We make a point of actively recommending inclusion in a range of
trusted targeted directories as a part of their link building
strategy. In addition to the major general-purpose directories, such
as the ones listed above, we also recommend others such as
wowdirectory.com, goguides.org, 01webdirectory.com, abilogic.com and
allthewebsites.org. The content of the Google directory is based on
the Open Directory and is enhanced using Google's own technology.
Another strong directory submission ploy is to identify and submit
to vertical and niche directories specific to the project or client
industry. Within most sectors or business types, there are one or
more high quality directories worthy of close consideration.
We make a point of staying clear of the obviously sleazy
directories, and keep the quantity of leftfield directories we
experiment with to a minimum.
By learning how to identify quality directory links, you can quickly
start to build up high quality links. Better still; let SEO-MAMA
handle your directory submissions on your behalf as part of your
overall Search Engine Optimisation campaign. We've a wealth of
experience and know directories and their submission rules inside
and out. Our Directory Submission Services will significantly
increase your chances for inclusion, enhancing your Search Engine
Optimisation and delivering significant competitive advantage.