Once a query has been entered the search engine's
job is to determine which results are the best match for the query.
Using the Engine's Algorithm (a mathematical equation commonly used
for sorting) it runs calculations on each of the results to
determine which is most relevant to the given query. The engine then
sorts these by relevance on the results pages and users make a
choice about which to select.
Since the inception of Internet Search Engines in the mid 90's
webmasters and content providers have been optimising their sites in
an effort to get to the top of the listings - hardly surprising, as
70% of search engine visitors will click on the top 3 search engine
Search engines are the market makers of the Internet. The majority
of web traffic is driven by the major commercial search engines
Yahoo, MSN, Google and AOL (although AOL gets nearly 10% of
searches, their engine is powered by Google's results).
If your site isn't found in the search engine rankings or your
content is missing from their databases, you miss out on the
incredible opportunities available via Search Engine Rankings-
people who want what you have visiting your site. Whatever your site
provides - services, products, or simply information - search
engines are the primary method of navigation for almost all Internet
users. They are a push technology that enables consumers to meet
with providers at the very moment of consumer interest, essentially
giving you what you want, when you want it.
Of the four Ps of marketing, positioning is the absolutely critical
component of the marketing mix when considering an effective
Internet presence. If you are not visible to your customer at the
time your customer is ready to buy, you lose. Your competitor in the
right search engine rankings at the right time wins the business.
Our primary objective at SEO-MAMA is to position you in exactly the
search engine rankings where your customer is. Our secondary
objective is to position our clients better than their competitors
in these places. In the world of Search Rankings, "better" means
more visible, means higher, and higher means a much greater
probability that somebody will click on your link and visit your
site. While this figure varies from search engine to search engine,
recent search data has shown that approximately 70% of users, if
they click, will click on one of the first three search rankings in
a search engine. Jupiter Media Matrix recently reported that 42% of
respondents cited search rankings as the most common way they search
for products and vendors online.
Not all techniques have been regarded as ethical by the SEO
Companies, who refer to rogue practices such as using hidden text or
employing link farms to create the illusion of popularity as Black
Hat SEO. By relying so much on factors exclusively within a
webmaster's control, early search engines began to suffer from abuse
and search rankings manipulation through Black Hat SEO techniques.
In an effort to combat illegitimate search rankings, the engines
began to introduce a variety of criteria to try and ensure that
sites were listing by genuine relevance. Complex Ranking
Algorithms assessing page popularity through the quality and
strength of inbound links and additional factors made the engines
more difficult for webmasters to manipulate.
We proudly wear White Hats (with great success) working with
long-term objectives and within parameters set by the major search
engines to avoid the risk of being Eliminated Or Banned from engine
databases. SEO-MAMA deploy a combination of traditional tried and
tested methods alongside a powerful range of the latest tools and
techniques to achieve successful search engine rankings for our
It is estimated that there are now in excess of 200 factors used by
the major search engines to determine site ranking. SEOmoz.org
regarded by many as leaders in the field of SEO information
gathering, collected the wisdom of 37 leaders in the world of
organic search engine optimization to consider the various factors
that are estimated to comprise Google's ranking algorithm (the
method by which the search engine orders results).
We found it interesting to note that many of the issues prioritised
by the panel of experts are considered standard practice to
SeoConsults ranking efforts. Our industry-leading work is a
significant contributing factor to our clients' consistently
outstanding engine rankings.
The top ten positive factors were:
· Keyword use in title tags
· Anchor text of inbound Links
· Global popularity of the site
· Age of the site
· Link popularity within the site's internal link structure
· Topical relevance of Inbound links to site
· Link popularity of site in topical community
· Keyword use in body text
· Global popularity of Linking Site
· Topical relationship of Linking Page