More and more "SEO experts" are appearing online
every day and it's increasingly difficult to be able to
differentiate between those organisations that talk a good game and
the SEO consultancies that can really deliver results.
Successful website optimisation requires a high degree of
specialized knowledge. Search engine optimization takes time and
expertise. As businesses focus on their core competencies it is
usually wise for them to partner with a professional SEO company
that can optimize the site to its maximum potential and manage and
offer ongoing maintenance for the site's online visibility.
When searching for an SEO expert, there are a number of things to
bear in mind:
Google search results often include paid advertising as well as
free Organic Search Results. It's free to be listed in organic
search results, and advertising with Google and other engines don't
improve ranking. It's wise to become an informed consumer and become
familiar with the principles upon which search engines work.
Timing is an important factor when considering hiring an SEO,
preferably, the earlier the better. Perhaps the best time to employ
an search engine optimisation consultancy is when you're considering
a site redesign, or planning to launch a new site and a good SEO
consultancy can give design and technical input in designing the
site in a search engine friendly way. That said, a quality search
engine optimisation consultancy would also be able to assist with an
First and foremost the SEO-MAMA should have a Proven Track Record.
They should be able to give you examples of jobs they have done for
previous clients, and the search engine terms and rankings that they
achieved for those clients. Beware if SEOs claim to guarantee
rankings or infer any sort of preference from the search engines. If
they offer to "priority submit" to Google, bear in mind that there
is no such feature. You can, in fact, submit your site through the
"Add URL" page or by submitting a Sitemap to Google at no cost at
It is perfectly fair that companies looking to hire an SEO
consultancy request references before committing to an SEO campaign.
References will best highlight likely highlight ethos, customer
service, strategies, techniques, success and other aspects of
previous SEO projects. If a search engine optimisation consultancy's
current and past clients won't vouch for them who can?
Similarly, do your homework on the company and give them a good
Internet search. Look for comments, reviews, press releases,
articles, affiliations, and other informative resources that might
reveal how the company is viewed both by clients, those within the
industry and people who interact with them.
Request and search their keywords and see on how well the SEO ranks
for the keywords they have chosen to go with. See how they rank
within their own industry by the terms that they wish to be ranked
on. Basically, ask yourself how good the SEO consultancy is at SEO.
Be sure the Search Engine Optimisation consultancy is 'White Hat'
and won't risk your organisation's web presence with deceptive
practices. Here are a few of the tricks used by rogue SEOs to look
· The use of shadow domains that funnel users to a site by using
· The use of links to other clients on doorway pages. Doorway pages
can drain away the link popularity of a site and route it to the SEO
consultancy and its other clients.
· Offers to sell keywords in the address bar
· Some SEO consultancies don't distinguish between real search
results and ads that appear in search results.
· Some SEO agencies guarantee ranking - this is simply not possible
· Some SEO consultancies operate with multiple aliases or falsified
· Acquisition of traffic from "fake" search engines, spyware or
Try to talk with more than one contact at the company. Sales people
are there to sell and are adept at talking up the services and
success of the organisation. Ideally try to communicate with someone
in the SEO consultancy team, as typically they will provide more
realistic answers to questions regarding strategies and techniques
related to success rates and overall expectations.
Good quality and successful companies tend to associate themselves
with good quality and successful companies. What affiliates does
your prospective SEO consultancy have? What industry organisations
are they involved with or members of? Questions to ask yourself are:
Is the SEO consultancy associated with industry organizations such
as SEMPO or SMA-NA? Do they use 3rd party service providers? If so,
are they reputable?
You should ideally be offered variety of different SEO packages,
making it possible for you to find the one that is best for your
business needs. One final thing to look for is whether the SEO
consultancy is willing to give you the option to be trained in
search engine optimization so you can do the work yourself should
you wish. To see if SEO-MAMA would meet your needs