During May 2008 there were 3.9 billion total
searches conducted in the U.K and U.K. searchers conducted an
average of 124 searches per searcher during the month, or 4.1
searches per day. This will give you some idea of the importance of
SEO and Choosing The Best Possible SEO Services.
A Search Engine Optimisation service is the process by which sites
are developed and honed in order to make them visible to online
searchers. It's worth pointing out that SEO is not a "magic bullet"
that's necessarily going to drive traffic and sales through the
roof. It's a holistic, integrated long-term campaign of developing a
website to give search engines and those using them what they want.
It took website owners only a short time, after the first appearance
of commercial search engines in the mid 90's, to recognize the value
of having their sites highly ranked search engine results. The more
visible the site the more people clicked on the site - clicks tuned
into cash as the internet became monetised through advertising
revenues, e-commerce and other commercial opportunities.
As ever-resourceful webmasters and SEO services sought to find ways
by which their sites would appear at the top of search returns so
the search companies worked hard to keep ahead of then. This game of
cat and mouse continues to this day. In the early days search engine
optimisation services comprised mostly of using descriptive file
names, page titles, and Meta descriptions.
In simple terms all the search engines AND Internet users want is
relevance, and this is something that any SEO service should try to
encapsulate. Life's too short to spend all day wading waist high
through spam and countless irrelevant websites full of irrelevant
information. Irrelevance is a massive turn off to Internet users and
the search engines know it. They go to great lengths to identify
worthless returns. Google's search algorithm containing no less than
200 search criteria of varying weight (including information from
Google Toolbar data, Google User history, and Google Analytics.) It
uses these criteria to evaluate a site's importance against any
given key word or keyword phrase.
Search Engine Optimisation Services by SEO-MAMA
The key to successful SEO is understanding relevance, though some
Search Engine Optimisation services still do things the old ways,
they stuff keywords into title tags, pad pages with irrelevant
virtually unreadable content, creating pages just to target a
keyword, cram meta tags, use hidden text, duplicate content and
sneaky redirects. Some Search Engine Optimisation Services massively
overplay PPC burning thousands of their customers pounds on
virtually worthless campaigns built on irrelevance. They'll even
guarantee top organic placings. They try to hoodwink search engines,
Internet users and customers into having something they don't want.
Irrelevance. There's no substitute for authenticity and professional
Search Engine Optimization services like that of the one provided
SEO-MAMA dedicate their efforts to creating websites and website
environments that best provide genuine returns. Not simply genuine
search engine returns but returns on investment both financial and
in people's time and efforts.
Building remarkable content or a website that is useful will without
doubt generate better returns for any organisation. This is the
first task of any Search Engine Optimisation service. Applying
remarkable content and websites to the Internet and establishing an
authoritative environment in which the website will flourish is the
next task. Succeeding in these tasks takes time, experience, skill
and patience. Exceptional websites optimised exceptionally are what
differentiate successful organisations from also-rans and what
differentiates successful Search Engine Optimization services from
the endless list of make weights in the industry.
Here are just a taste of some of the areas that can be addressed by
a professional Search Engine Optimization service to assist a site
in developing Relevance and consequent high search placings.
Good is good is good. It's so simple. Content Is King. Exceptional
content earns great links. Great links earn Authority. Authority
earns high rankings. Strong information architecture is the means by
which great content is structured. Clear, clean organization not
only helps search engines crawl sites to find relevant, useful
information but helps them understand how documents relate to each
other and effectively distribute link authority.
The overall link weight/authority as measured by links from any and
all sites across the web is critical. The proximity to important
"seed sites" and the number of thematically related links from other
topically relevant sites are both important factors as is the ratio
of one-way inbound links to other kinds of links.
Search engines respect structure and they like to know what's
important about your site. Semantically relevant information needs
to be higher up in the site hierarchy and each page should use
structural elements - heading, paragraph and other HTML tags - to
Keyword use in title tags
Anchor text of inbound Links
Keyword use in body text
Keyword in H tags